At Specialdocs Consultants we recommend to our physician-clients that they send a holiday greeting card to all patients in their concierge medical practice at this time of year. We believe it is so important, that we have a holiday card program in which we offer our clients a selection of sample images, a variety of message greetings, the option to write a personal note or simply have their signature dropped in. Many of our physician-clients choose to participate in this program (or do it on their own) but some do not. Why do we feel this practice is so important?
In a concierge medical practice it is all about patient “touches” and the importance the physician and the patient place on their unique relationship. This is a timely opportunity, and we believe an important one, for physicians to show their gratitude and extend their own best wishes to their valued patients. While some may consider this an unnecessary expense… to us this is a minor investment. We believe it is essential for a physician to proactively reach out to patients frequently throughout the year, to help ensure that come renewal time, patients believe their practice membership is an essential investment. It is easier to prove value to the patients who are ill and are often in the office … however, it is important to reinforce your care and concern, to all your patients, even those you see less frequently.
Making a special effort to touch your patients during the holiday season is one easy, thoughtful and effective way to do this. And today, in an age of electronic communications overload, now more than ever patients appreciate the kind gesture of receiving a holiday card in the mail.