Rob’s introduction to healthcare began while working as a sales representative for Squibb Diagnostics. He then went on to begin an eleven-year career with Medical Media Communications, a Cardinal Health Company, working his way up from an Account Director to Senior Vice President. Rob proved himself to be an entrepreneurial leader, consistently exceeding sales and profitability targets and successfully uncovering new business opportunities for Cardinal Health.
Working in a large matrix organization afforded Rob the opportunity to become an accomplished leader by managing and overseeing the work of 75+ employees, while strategically planning and growing a full-service medical education company. These responsibilities prepared him for his role as president and sole owner of Custom Medical Group, which was launched in 2007.
As Executive Vice President of Business Development for Specialdocs, Rob is responsible for developing new client relationships, as well as maintaining ongoing relationships with key clients throughout the country.